Trends That Make You Money – Sell What People Want to Buy
“Angela, the advice you gave me has worked out very well. I wanted to thank you for planting that seed. If this makes sense, I took my 20 years of programming skills, which paid OK, and translated them into how to dominate any search on Google. As a result, I increased my revenue 1000%”
This is an actual testimonial from someone I worked with a number of years ago, and recently he asked me to share his success story. You see, all those years ago, I knew he would struggle if he stayed in the business he was in. When we first met, Jim was designing websites… in a flooded marketplace. From the early days when websites were new and nobody had one and endless amounts of money were to be made by web developers, the price for a website had plummeted to bargain basement prices. It’s great when you get in on the ground floor, but markets aren’t forever. You’ve got to watch the trends. The good news, however, is that when one trend turns, there’s another on the horizon. Catch the wave.
WHEN IT’S TIME TO SAY GOODBYE
I’m a trend watcher. I spend a lot of time scouring the internet, watching trends to see what’s new and what’s next. That’s why I knew there was no money left in Jim’s market (websites). What I could see was that the shift to SEO was starting. It didn’t mean starting a whole new business, just a small shift in his existing one. With one small tweak, we were able to grab the trend and move Jim out ahead of the pack. He didn’t even have to look for a new market – his existing clients were ready to buy! That small tweak has changed his business – and his life – forever. Now, a few years later, he’s gone from getting by – from less than $50K a year – to mid six figures.
If you’re like most small business owners, you’re busy trying to figure out how to make more money with the business you have now – how to market better, how to sell more, how to grow your business. But the bottom line is…
YOU JUST CAN’T SELL WHAT PEOPLE NO LONGER WANT TO BUY
Watch the trends. Every business – every industry – has a “best before” date for the products and/or services they offer, as they are currently packaged. It’s called “market maturity” and it leads to market saturation.
FIRST THE FLOOD, THEN THE DROUGHT – WHEN SALES DRY UP IT MAY NOT BE YOUR FAULT
There are three stages in business. First there is a demand for “new”. Money floods in because there may only be a handful of people selling. Then everyone jumps on the bandwagon and it becomes a mature market. Market share gets diluted by the number of people with their hands in your prospect’s pockets. Finally, when there is so much competition, and “everyone has one” sales slow to a trickle. Discounters abound and finally the money dries up.
Smart business owners shift just as the market is becoming mature. They jump into the next best thing – they’re the trend setters, not the followers.
MY PROSPECTS AREN’T RETURNING MY CALLS (IT’S A TREND)
YUP, that’s an early warning sign. Start looking at how you can do things differently or what else you can do. That’s what your SWOT (strengths, weaknesses, opportunities, threats) analysis is for. Look for the gaps. See where you fit “between the cracks”. Don’t get sucked into buying “follow me” courses. Don’t be a copy, lead the trends.
Of course, it’s hard to be objective, so remember that’s what I’m here for – in half a day we can get a whole new take on your business and your industry and discover where the hidden money is. Let’s see if we can’t get you out ahead of the crowd too.