I don’t know about you, but I’m hearing the word pivot so much that my head’s spinning! And the sad part about this overused word is that 99.9% of the time it’s being misused.
If you’re scrambling to adjust to the new business reality, there’s a reason for that. Here’s why:
Any business worth its salt is continuously analyzing the economic climate. They’re continuously on top of what’s trending and what’s not. That’s why you see successful companies changing up their offerings all the time. It may be ‘new and improved’ as the old ads used to say, or it may be subtle shifts in how things are delivered.
But it’s not a pivot – it’s part of smart business practices!
Let’s face it, if we all took our businesses to the brink and then said, oh heck, I didn’t see that one coming, there would be far fewer success stories, and far fewer players left on the playing field. I’d call that brinkmanship at best, or playing chicken with your business at worst.
So, let’s get clear… a pivot is something start up businesses do when they create Scenario A and B and then take it to the market to test. Smart business is when you constantly scan the marketplace to see what you need to adjust in your business to stay viable.
So if you’re running to play catch up, chances are, you haven’t been running a smart business. And that is so yesterday. The time for resisting getting help is over. To stay viable in this quickly shifting business arena you need to turn to experienced professionals because what worked yesterday isn’t going to work today.
Let’s get you started. Here are 4 questions you need to be asking yourself regularly (and they apply to you as much as they do to your business):
- what do I need to drop
- what do I need to keep
- what do I need to add, and
- what do I need to adjust
and you can only answer those questions if you have an eye on your bottom line – every single month.
Don’t run things into the wall and then call what has to happen next a pivot – it’s really pulling up the nose for all you’re worth, to prevent a crash landing. In other words (OK, Angela, you’re famous for telling it like it is) in other words, it’s poor business practices that need to be fixed fast.
I honestly wish I’d done this years ago instead of letting myself get overwhelmed.
It’s time to get a new perspective on your business. It’s time to learn what the numbers are telling you, and it’s time to make new decisions. It’s all about analysis. It’s time to instill those good habits that will change the way you run your business.
When Angela says “what I want for you is your success, not to sell you more products” she’s not kidding.
Ready to take control of your business? I’m here to work with you. No one-size-fits-all programs. Simply darn good advice, backed by more than 30 years of experience, that’s tailored to YOU and your business. Message me when you’re ready to talk about your business – but don’t wait too long. Things are changing – fast.